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# 463861
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The Trp Trick : How television in India was Hijacked

Author :  N Bhaskara Rao

Product Details

Country
India
Publisher
Vitasta Publishing Pvt.Ltd, New Delhi
ISBN 9789386473417
Format HardBound
Language English
Year of Publication 2019
Bib. Info Xxii, 258p.; 22cm.
Product Weight 450 gms.
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Product Description

In 1998, Justice Ranganath Misra, then the Chief Justice of India, observed that we must be concerned about contents of channels and their priorities, because contents determined by ratings amounts to ‘an undeclared war on an unprepared people’. ‘Television ratings’ is the most controversial element of the media business in India. It is a surprise how no one before analysed this untold story of TRPs. The story of how a great national hoax was perpetrated on 21st Century India, without even the government questioning it; how the national broadcaster, Doordarshan was demolished and Murdoch-led channels promoted in India is a spell-binding read. With just 500 imported meters, how could a foreign company claim that its TRP was a viewership indicator for one billion plus people?

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