Country | |
Publisher | |
ISBN | 9780231213004 |
Format | HardBound |
Language | English |
Year of Publication | 2023 |
Bib. Info | 480 p,6 1/8 x 9 1/4 |
Categories | Business |
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What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of corporate culture.