Political communication in India has undergone a sea change in the age of digital media. The emergence of digital platforms has opened up new avenues for politicians to reach out to the masses and connect with voters in real-time. Social media has given a voice to citizens and has made it easier for them to voice their opinions and concerns. It has also created a new dimension for political discourse and public engagement. Today, politicians have a much wider reach through social media platforms like Twitter, Facebook, and Instagram. They can reach out to millions of people with a single post and engage with them in real-time. This book explores the complexities of political communication in the digital age and the challenges and opportunities it presents.