Prahlad Kakar is L'enfant terrible who never grew up and his memoir, Adman Madman: Unapologetically Prahlad, is a testament to that. As the book professes, he was always in the right place at the wrong time and proceeded to ricochet from one crisis to another―it's the perfect recipe for disaster. His constant companion was the lurking Murphy, who struck indiscriminately. In the competition, the honours were even, and they both survived to tell the tale.