This book is a pioneering effort in combining a theoretical evaluation of the major philosophies of communication with an empirical verification of a conceptual model of media ethics. It is probably for the first time that all the philosophies of communication have been examined in one work and a fresh theory of Indian mass communication is conceptualised, based on a broad distinction between Eastern and Western perspectives on communication. The empirical study on the value system of Indian mass communicators is yet another high point and the use of path analysis in communication research is pathbreaking.