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Round the Clock: How a 24×7 Digital Marketplace Is Transforming Business

Author :  Ray Titus

Product Details

  • Country India
  • Publisher Sage Publications India Pvt Ltd., New Delhi
  • ISBN9789352808205
  • FormatPaperBack
  • LanguageEnglish
  • Year of Publication2019
  • Bib. Infoxii, 179p.; 22 cm. Includes Bibliography.
  • Product Weight280 gms.
  • Shipping Charges(USD)

Product Description

Round the Clock pulls the covers off an ‘infinite 24×7 digital marketplace’ to reveal its transformational impact on business. Using insights from research studies around the world, it uncovers for its readers how the digital medium is rewriting the rules of business and marketing. The unlimited, borderless, timeless and inclusive access that digital markets provide has altered power equations between buyers and sellers. To be successful in an infinite digital market would require business decision makers to be armed with knowledge of the disruptive forces at play.

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